Guides
Know how brand deals actually work.
Plain-English guides on rates, contracts, and the clauses brands hope you won't ask about. Written for creators without a manager.
- ·8 min read
How much should you charge for a brand deal? The real answer.
Most rate calculators only look at follower count. Here's how to actually price a brand deal, factoring in usage rights, exclusivity, and whitelisting.
Read more - ·7 min read
What usage rights actually cost (and why brands don't explain it)
Usage rights can double or triple the value of a brand deal. Here's what they mean, what they should pay, and how to negotiate them.
Read more - ·6 min read
Whitelisting: the clause that can add 50% to your brand deal
Whitelisting lets brands run your content as paid ads from your own account. Here's why it's worth significantly more than a regular post.
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